Nike + Fuel Lot Dunk Contest at SXSW


For those of you who don’t know, the SXSW (South X Southwest) experiement is the annual music, film, and interactive conference where up and coming, relative, and legendary artists showcase their talents from all across the country. The festival premieres and showcases all sorts of urban culture and over the past couple of years Nike has capitalized on this by hosting it’s Fuel Lot Dunk Contest as a pre SXSW for all the attendees. Below is a recap of some pictures from the event, to go along with a highlight reel of last year’s visuals held in LA. Make sure to peep out those videos, as some of the best dunkers in the world were on hand…and Blake Griffin won that bullshit with a car? #SMH

Nike+ Fuel Lot Dunk Contest at SXSW Recap

Nike+ Fuel Lot Day 1 Recap at SXSW

Nike+ Fuel Lot Day 1 Recap at SXSW



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