For years leading up to the explosive sneaker craze, basement designers and creative entrepreneurs had set out to create their own jobs in an unsettling job market. At the same time, artists created a niche in the sneaker market by catering to personalized tastes. Not only did customization become huge, but so did many suburban and urban designers that created their own sneaker brands to compensate for colors and styles that the majors were not dishing out at the time.
Trends are becoming a lifestyle theme and I’m a firm believer of “you are what you wear”, so I decided to dedicate this week on the hottest trends starting with the main inspiration of it all…Nike. For the next couple of days I’ll be highlighting style from outerwear kicks to luxury sneakers. Fashion is a huge part of my life and I want to share to the #ootlyfe fam how people get creative, and that creativity pushed the majors to get competitive by supplying every color scheme possible before an indie thought of doing so…
Nike Foamposite “Eggplant”
Foamposites have made a spalsh in the sneaker world since it’s inaguration in 1997 and doesn’t seem to be stopping anytime soon with colorway’s such as the “eggplant” which released in 2009. These are a hot item especially within entertainers and hip hop artists alike. Certainly a favorite among my personal collection, only problem is people are starting to catch on to the trend and grabbing a pair is becoming more difficult than ever before.
Nike Dunk High “Marble Notebook”
Well where to start…I can first say that the “Dunk” was first introduced in 1985 and has since transformed from a basic basketball shoe into a subcultural icon and an inspiration for fashion, culture, and art. I’ll be the first to say that these are my absolute go-to when it comes to casual wear, you can simply rock your flyest outfit with a pair of dunks and heads will be spinning 100% as long you ride with the right colorway.
Air Max 90
One of the most sought out models in the Nike line, the Air Max 90 has frequently introduced new and updated models that keep sneaker aheads alike coming back for more. One of the biggest trends I’ve noticed is that the Air Max 90 is at its best with a pair of sweat pant’s on, so if your feeling a comfortable day on the horizon don’t think twice to lace up a pair of 90’s.